Loyola Schools Review

The Loyola Schools Review is a refereed journal, published annually by the Office of Research and Publications of the Loyola Schools of the Ateneo de Manila University.

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Vol 6 (2007)

Table of Contents

John Gokongwei School of Management

From the Editor Abstract
Mari-jo P. Ruiz vii
Parenting a Business and a Family Abstract PDF
Socorro Ramos 1-6
Should In-Laws be Outlaws? Abstract PDF
Dennis Valdes 7-13
Succession Planning: A Second Generation Perspective Abstract PDF
Josephine Gotianun-Yap 15-20
Multi-Unit vs. Single-Unit Franchise Ownership: Insights from the Philippine Fastfood Industry Abstract PDF
Rodolfo P. Ang 23-45
An Analysis of the Coffee Service Industry in Metro Manila and the Buying Behavior of its Consumers Abstract PDF
Cynthia A. Henson 47-78
Media Exposure and Sources of Brand Awareness among the Youth Abstract PDF
Anna A. Mendiola 79-113
Penetrating the Stirring Dragon: Musings After Initial Contact with China Abstract PDF
Joseph Sedfrey S. Santiago 117-122
Redress of Customer Grievance and Brand Loyalty in the Philippines: A Tenuous Nexus Abstract PDF
Joseph Sedfrey S. Santiago 123-134
About the Authors Abstract
Mari-jo P. Ruiz 135

School of Humanities

From the Editor Abstract
Remmon E. Barbaza vii-viii
Paghawak sa Panahon: Ang Salaysay Bilang Talinghaga sa Tula Abstract PDF
Edgar Calabia Samar 1-21
The Essence of Language as Saying: The Essential Truth of Being Abstract PDF
Marc Oliver dG. Pasco 23-46
Introduction to "Reading" Thales: The Effect of his Thinking in Aristotle's Metaphysics Abstract PDF
Darren Gustafson 49-68
Baring The Political: Bare Life, Borders And The Body Abstract PDF
Maita A. Sayo 69-100
The Enlightenment of Sixth Patriarch Hui-Neng as seen through Abe Masao’s Notion of Double-Negation Abstract PDF
Anton Luis Sevilla 101-118
Explaining Zidane: A Deconstruction With Adorno and Derrida Abstract PDF
Lukas Kaelin 119-135
The Nature and Role of Doctrine in Christian Faith Abstract PDF
Joseph L. Roche, S.J. 137-170
About the Authors and the Editor Abstract
Remmon E. Barbaza 171-172

School of Science and Engineering

From the Editor Abstract
Ma. Mercedes T. Rodrigo vii-viii
Determining Symmetries of Semi-Regular Tilings Abstract PDF
Ma. Louise Antonette N. De Las Peñas, Eden Delight B. Provido 1-19
A Practical Real-Time Soft Shadow Algorithm Optimized for Modern Consumer-Level Hardware Abstract PDF
Eric Cesar E. Vidal, Jr. 20-42
Genetic Diversity of Philippine Allium Sativum L. (Alliaceae) Using Random Amplified Polymorphic Dna (Rapd) Analysis Abstract PDF
Vivian A. Panes, Ralph Arnold S. Lasala, Vivian S. Tolentino, Merab A. Chan 43-63
Petrographic Analysis of Rocks and Sediments Around the Seven Lakes of San Pablo, Laguna: Implications Regarding Sulfate Distribution and Provenance Abstract PDF
Rene Juna R. Claveria, Teresita R. Perez, Jona Kristel V. Tesorero, Benica Joy D. Pasaporte, Gillian Mari S. Bayugo 64-77
An Analysis of Two Genetic Algorithm Parameters in Two Optimization Problems Abstract PDF
Proceso L. Fernandez, Jr. 78-95
Reengineering Towards a Structured Systems Development Environment Abstract PDF
Ariel A. Maguyon 96-109
About the Authors and the Editors Abstract
Ma. Mercedes T. Rodrigo, Reginaldo M. Marcelo 111-113

School of Social Sciences

From the Editor Abstract
Stephen Henry S. Totanes vii-ix
“Hello, Garci:” Framing Gloriagate: The Prevalence of the Conflict Frame in the News Coverage of the “Hello, Garci” Presidential Crisis Abstract PDF
Estelle Marie Ladrido 1-26
Comparing Social Beliefs and Values in an Intergroup Asymmetric Conflict Abstract PDF
Ma. Elizabeth J. Macapagal, Cristina J. Montiel 27-38
Anxiety in Adolescents: Investigating How Cognitive Motivations and Social Support Relate with Anxious Symptomatology Abstract PDF
Karina Galang Fernandez 39-61
International Reserves: Evidence from Southeast Asia and Latin America Abstract PDF
Noel P. de Guzman 63-88
Socioeconomic Factors Affecting Fertility in the Philippines: Reexamining Parental Education Abstract PDF
Cristina Manalo Bautista 89-114
Forensic Accounting: Hidden Balance of Payments of the Philippines Abstract PDF
Edsel L. Beja, Jr. 115-128
Re-evaluating Spain's Philippine Colonial Policy Abstract PDF
Jose S. Arcilla, S.J. 129-149
About the Authors and the Editor Abstract
Stephen Henry S. Totanes 151-153


Loyola Schools Review ISSN: 1656-6211

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