The DLSU Business & Economics Review (B&E Review) publishes high quality theoretical, empirical, and methodological research in the fields of Accounting, Business Management, Commercial Law, Economics, Finance, and Marketing. The B&E Review aims to reach an audience in these six fields and is published twice a year.
Vol 18, No 1 (2008)
Table of Contents
From the Editor
| From the Editor |
PDF
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|
Jeden O Tolentino |
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Articles
| Lagged Effect of TV Advertising on Sales of an Intermittently Advertised Product |
Abstract
PDF
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Cesar C Rufino |
1-12 |
| Lost and Found Again: Subjective Norm in Gym Membership |
Abstract
PDF
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Octavia Leeman, Jaime S Ong |
13-28 |
| A Preliminary Exploration of Generational Similarities and Differences in Values between the United States, United Kingdom, Iceland, Japan, Korea, Colombia and the Philippines |
Abstract
PDF
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Arnel Onesimo O Uy, Edward F Murphy Jr, Regina A Greenwood, Jaime A Ruiz-Gutierrez, Terrel G Manyak, Bahaudin Mujtaba |
29-46 |
| Benchmarking the Home Pages of the Top Multinational Manufacturing Corporations in the Philippines |
Abstract
PDF
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Jeden O Tolentino |
47-61 |
| The Patent System and the Quest for Affordable Medicines |
Abstract
PDF
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Christopher E Cruz |
63-72 |
| Planning or Warfare: On Urban Allocation of Land |
Abstract
PDF
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|
Syed Abdus Samad |
73-80 |
DLSU Business & Economics Review ISSN:0116-7111
PhilJOL is supported by INASP
